Speaking of lighting in shopping malls, its role cannot escape the color and texture of goods, increasing the sense of space between goods and stores and improving the affinity of goods. For example, the use of warm color light sources on commodities can increase color saturation. Precious gold and silver jewelry, exquisite handicrafts, glassware, etc. can increase the reflectivity through light irradiation, which can show the beauty of materials and the delicacy and delicacy of processing technology.
At the same time, lighting can also fully reflect the different characteristics, materials and color effects of goods, add a special atmosphere to the store space to attract the attention of buyers, thus promoting consumers to buy goods.
The artificial light used for display lighting can be divided into the following four types according to the functional area:
1. Lighting: basic lighting of the store
That is to say, light is evenly distributed at the top of the store to illuminate the displayed goods with uniform light. In this top-down, average illumination light, the three-dimensional sense, texture and color of the goods generally give a good visual experience, and can clearly see the displayed goods.
2. Image light: mainly refers to local lighting
It is intended to highlight the color, material or function of the commodity and show the value of the commodity. The image of the commodity or brand is vividly presented in front of the customers with local lighting, so as to attract the eyes, affect the mood, move the people, and then play the role of promotion.
3. Atmosphere light: lighting for creating atmosphere effect
The store should give people an atmosphere feeling that is beneficial to the display effect, which can be reflected by atmosphere lighting. The design of atmosphere light requires special lighting combination, or special color light source. It can also achieve the design effect and purpose through the mutual coordination of multi-layer lights.
4. Guide light: lighting to guide the line of sight
Making good use of the guiding light design has a suggestive effect on the goods, so that consumers can stop and watch, focus on a certain part of the goods, and then get the effect of conveying key information.
The above different lights can set off different store atmosphere, but without lighting fixtures, the expected effect can not be achieved. In order to better highlight the lighting atmosphere of the mall, it is also important to select spotlights, downlights and light strips. Here are some relevant products recommended for you.
LED spotlight
The power is complete (7W, 9W, 12W, 15W, 24W, 35W), with rich choices;
The whole lamp is made of high-quality aluminum, which is high-grade and durable;
The embedded anti glare design of the light source can create a comfortable lighting environment with soft and comfortable light;
High quality and efficient COB module is adopted, with pure light color, good consistency of color temperature, reliability and durability, and more than 80 indicators, which can perfectly restore the real color of the illuminated object;
Precise reflector, accurate light distribution, can effectively remove excess stray light, and the light spot is uniform. Customers can choose different optical accessories (black reflector cup, gold reflector cup and other optional optical accessories) according to their own needs;
Three beam angles (15 °, 24 °, 36 °) are available to meet different irradiation requirements;
Low voltage flexible light strip
The lamp band is made of high-quality FPC material with good flexibility
High quality conductor material, good conductivity and low heat
High quality LED lamp beads, high brightness, good color consistency and pure color temperature
LED rail spotlights
The lamp body is made of die-casting aluminum, and its surface is treated by electrostatic spraying, which is beautiful and corrosion resistant;
The lamp can be flexibly adjusted at 350 degrees horizontally and 90 degrees vertically to meet the needs of customers in the direction of illumination;
High quality LED light source, high luminous efficiency, high finger display, long life and good stability;
Specially designed reflector, with accurate angle, scientific light distribution and uniform light spot, can meet customers' lighting needs;
At the same time, lighting can also fully reflect the different characteristics, materials and color effects of goods, add a special atmosphere to the store space to attract the attention of buyers, thus promoting consumers to buy goods.
The artificial light used for display lighting can be divided into the following four types according to the functional area:
1. Lighting: basic lighting of the store
That is to say, light is evenly distributed at the top of the store to illuminate the displayed goods with uniform light. In this top-down, average illumination light, the three-dimensional sense, texture and color of the goods generally give a good visual experience, and can clearly see the displayed goods.
2. Image light: mainly refers to local lighting
It is intended to highlight the color, material or function of the commodity and show the value of the commodity. The image of the commodity or brand is vividly presented in front of the customers with local lighting, so as to attract the eyes, affect the mood, move the people, and then play the role of promotion.
3. Atmosphere light: lighting for creating atmosphere effect
The store should give people an atmosphere feeling that is beneficial to the display effect, which can be reflected by atmosphere lighting. The design of atmosphere light requires special lighting combination, or special color light source. It can also achieve the design effect and purpose through the mutual coordination of multi-layer lights.
4. Guide light: lighting to guide the line of sight
Making good use of the guiding light design has a suggestive effect on the goods, so that consumers can stop and watch, focus on a certain part of the goods, and then get the effect of conveying key information.
The above different lights can set off different store atmosphere, but without lighting fixtures, the expected effect can not be achieved. In order to better highlight the lighting atmosphere of the mall, it is also important to select spotlights, downlights and light strips. Here are some relevant products recommended for you.
LED spotlight
The power is complete (7W, 9W, 12W, 15W, 24W, 35W), with rich choices;
The whole lamp is made of high-quality aluminum, which is high-grade and durable;
The embedded anti glare design of the light source can create a comfortable lighting environment with soft and comfortable light;
High quality and efficient COB module is adopted, with pure light color, good consistency of color temperature, reliability and durability, and more than 80 indicators, which can perfectly restore the real color of the illuminated object;
Precise reflector, accurate light distribution, can effectively remove excess stray light, and the light spot is uniform. Customers can choose different optical accessories (black reflector cup, gold reflector cup and other optional optical accessories) according to their own needs;
Three beam angles (15 °, 24 °, 36 °) are available to meet different irradiation requirements;
Low voltage flexible light strip
The lamp band is made of high-quality FPC material with good flexibility
High quality conductor material, good conductivity and low heat
High quality LED lamp beads, high brightness, good color consistency and pure color temperature
LED rail spotlights
The lamp body is made of die-casting aluminum, and its surface is treated by electrostatic spraying, which is beautiful and corrosion resistant;
The lamp can be flexibly adjusted at 350 degrees horizontally and 90 degrees vertically to meet the needs of customers in the direction of illumination;
High quality LED light source, high luminous efficiency, high finger display, long life and good stability;
Specially designed reflector, with accurate angle, scientific light distribution and uniform light spot, can meet customers' lighting needs;
If you have any questions about the lighting design of the mall , please consult with seeposh.
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